Creative Type of Shoes

    Some individuals are willing to spend thousands of dollars to own designer high heel shoes. For example, Forbes magazine states that American women spent almost 17 billion dollars on fashion footwear between October of 2004 and 2005, nearly 10% more than in 2003. Celebrities spend a whole fortunes on shoes just like the main character, Carrie Bradshaw, in the popular drama series the Sex and the City. Such great passion for designer high heel shoes is explained by their ability to decorate, comfort, and last, practically, for decades with no or little care.
   Indeed, today’s fashion designers are presented with a challenge to satisfy creative needs and tastes of their savvy consumers to build exclusive and one-of-a-kind footwear. In addition to fulfilling customers’ needs, designers are in ongoing creative battle with competition, which makes them constantly to search for new ways to stay in this tough business. Almost always a decorative element of this type of shoes makes a difference in designer’s paycheck, and consequently designers invest a huge amount of time in the shoes’ creative design. And while every consumer expects designer type of shoes to be comfortable and durable, he or she can argue about shoes’ overall style. Shoes’ beauty and presentation is the key to the designer’s brand differentiation.
   Designer high heel shoes could be decorated with leather, fabric, plastic, and stone – all of the highest quality. And these materials are certainly carefully selected and inspected by the chief designer in the house and then put into work. For example, Michael Fink, a senior fashion director for Saks Fifth Avenue, says that such types of shoes are usually very expensive primarily because of materials. He explains that “leather and the pattern and type of wood they're using, the jewels, are the beads hand done, how rare are the feathers - because a lot of shoes with feathers are using feathers that can't be gathered anymore, from the archives of the couture feather houses.” In addition, Andrea Santoni, a famous Italian shoe designer, is using the highest quality hides for his shoes, which he personally selects with a lens.